She said that, at some point after the New Year, “you want to check things off the resolutions list.” Apparently, jumping in freezing cold water made the cut. Then things heat up Thursday night with Christmas trees being retired in a blaze of glory for the annual Ullr Bonfire at the South Gondola Parking Lot.ĭineen said the trees are already piling up, and Red Bull will provide free entertainment at the bonfire, which goes from 5-7 p.m.įriday’s forecast calls for freezing-cold temperatures with the Ullr Ice Plunge at Maggie Pond prompting people to jump into the icy waters much the same way other cities and towns take polar bear plunges.įor the first time ever, however, Dineen plans to partake in the Ullr Ice Plunge. To take the record back, Breckenridge will need 1,266 people, a few dozen more than the 1,234 people who participated at last year’s Ullr Fest. The distillery has been collecting old skis at its location, 1925 Airport Road in Breckenridge, for what’s become an ongoing battle between Breckenridge and Park City, Utah, which broke the record last October. With a shot ski, shot glasses are fixed to a ski and participants all have take their shots at the same time. It’s also no secret that Breckenridge Distillery intends to reclaim the unofficial world record for the longest shot ski at Ullr Fest, which will also happen on Thursday, immediately before the start of the parade. However, organizers know that, based on experience, they can expect a few stragglers to join the lineup between now and Thursday. Furthermore, there’s a $500 cash prize for the most creative float, $300 for second and $200 for third, so there’s more than just bragging rights on the line.Īccording to the Breckenridge Tourism Office, almost two-dozen floats have already been registered for the parade, which usually lasts about an hour. “It’s like the highlight of the week,” Dineen said, explaining that people “have been preparing not just their floats, but their parade outfits” for their march down Main Street. The name is pronounced “ULL-er” - it rhymes with “cooler” - and few, if any, Colorado towns can put on a winter festival that’s even near as cool as the one Breckenridge has been perfecting for over a half-century now.įor Thursday’s parade, it’s not uncommon to see some wild and crazy floats, like a hot tub or a ski jump, gliding down Main Street. The parade on Thursday serves as the centerpiece for one of Breckenridge’s most well known, signature wintertime festivals, a four-day celebration paying homage to Ullr, the Norse god of snow. ĭon’t be surprised when horned Viking helmets inundate Breckenridge this week, as more than 12,000 snow-worshipers are expected to line Main Street for the 55th annual Ullr Fest parade. Tickets are $20 in advance or $25 at the door. Wild and Scenic Film Festival at Riverwalk Center. – Ice Skating Party and free kids Ullr helmet decorating at Steven C. where children are welcome to play in the snow, sled, build a snowman or participate in other fun family activities. Tickets are $25 and available online at. Comedy Night with stand-up comedian Jimmy Dunn at Riverwalk Center. iFurnish Ullr Ice Plunge in Maggie Pond at Main Street Station Plaza, 501 S. Ullr Bonfire at the South Gondola Parking Lot with free entertainment by Red Bull.Ģ-4 p.m. Ullr Parade on Main Street with cash prizes.ĥ-7 p.m. Fat Tire Ullr Bike Race on Main Street. Proceeds benefit the Breckenridge Mountain Rotary. People must be at least 21 years old with valid ID to participate. West Ice Arena, 189 Boreas Pass Road, with intermissions featuring Ullr prizes and family fun.Ĥ p.m. Rocky Mountain Junior Hockey League All-Star Game at the Stephen C. The first 200 attendees over 21 get a free beer. Breck’s Got Talent at Riverwalk Center. Adams Ave., immediately before the Breck’s Got Talent contest. Crowning of the Ullr Fest King and Queen at the Riverwalk Center, 150 W. Below is a lineup of events for Ullr Fest in Breckenridge, a four-day festival honoring Ullr, the Norse god of snow, Wednesday through Saturday.Ħ:30 p.m.
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